FY2013-2014
Airtel and Apple launch India's first 4G on mobile
- ● Existing iPhone 5S /5C customers on Airtel network can experience 4G starting today
- ● Garden city Bengaluru becomes the first Indian city to enjoy mobile internet experience with 4G while on the move
- ● Just change the existing SIM to a 4G SIM to enjoy Airtel 4G at the same price of your existing 3G plan
New Delhi, February 14, 2014: Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa along with Apple today launched India’s first 4G on mobile. Now Airtel customers in Bengaluru on Apple iPhone 5s or 5c will be able to experience 4G on their mobile at the current 3G prices for a ‘FLYing’ internet browsing experience while on the move. Customers have to just change their existing SIM to a 4G SIM to start enjoying 4G on mobile without any need to migrate from their existing data plan.
Airtel mobile customers both prepaid and postpaid can now enjoy 4G on mobile to experience never before capabilities like high definition video streaming with zero buffering, download 10 movies in less than 30 minutes, upload full holiday albums in less than 5 minutes by uploading 2 high quality photos per second and connect multiple devices without any experience constraint. 3G customers in Bengaluru on iPhone 5s or 5c can start enjoying 4G speeds at same price points as their existing 3G plan/pack. Customers on 2G/GPRS data plans/packs can also opt for any of the 3G plans/packs available and enjoy 4G speeds. In addition to these plans, for heavy data users, Airtel also announced the launch of a new 4G plan giving customers 10 GB 4G data for Rs. 1000/-. While data browsing will be on 4G network, voice calls will be routed on 2G/3G seamlessly with the CSFB (circuit switched fall back) technology.
Announcing the launch, Srini Gopalan, Director – Consumer Business, Bharti Airtel India said, “Airtel has always set the technology trends in India and was the first operator to introduce 4G to the country. The Information Technology capital of India saw the advent of 4G last year and today we are proud to announce the launch of the much awaited Airtel 4G services on mobile in partnership with Apple. We will together give customers in Bengaluru the power to upgrade to cutting edge 4G LTE technology at no additional cost. As a brand we are committed to enriching lives of millions by giving them the best user experience and invite our data savvy customers in the city to enjoy this world class data experience.”
Airtel mobile customers using the Apple iPhone 5s & 5c devices can start experience Airtel 4G immediately. While existing Airtel mobile customers have to just update their existing SIM to a 4G SIM and select their preferred pack (any existing 3G pack is automatically 4G) or plan to start enjoying Airtel 4G on the move; new customers can just buy the 4G SIM and any 3G data pack/plan to get started. The SIMs will be available at all Airtel stores across the city. Customers can also SMS 4G to 53636 or call 121 or log on to www.airtel.in/4g-for-iphone for more details.
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About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 289 million customers across its operations at the end of January 2014. To know more please visit, www.airtel.com