Bharti

Home/Transforming Lives
  • eShakti
  • Aaghaaz
  • Giving wings to their dreams
  • Smart Colony
  • Ebola Control in Africa
  • Beyond network connectivity

Transforming Lives

  • eShakti

    Empowering rural women digitally

    These days, Kamla Devi, an anganwadi worker from Burhanpur District in Madhya Pradesh, during her spare time, enthusiastically logs on to her Facebook account through her mobile and posts status update, uploads photograph and connects with friends. Big change from the days, when accessing internet seemed a far-off dream.

    She is one of around 6,00,000 women who have gained digital literacy through ‘eShakti,’ Bharti Airtel’s mobile internet literacy initiative. With a focus on women based in rural areas, the initiative was launched in Madhya Pradesh (July 2015) and Andhra Pradesh (November 2015) in collaboration with the state governments.

    In Madhya Pradesh, the project is being implemented through young management trainees who are recruited by Airtel from reputed institutes. Under the initiative, interactive sessions are conducted with candidates to train them in operating internet at elementary level. Airtel also provides 100 MB free internet for a period of seven days so that the women can implement their learnings into practice.

    While the project in Madhya Pradesh was recognised as the best social initiative at the ET Telecom Award 2016 in the ‘Use of Telecom for Social Good’ category, in Andhra Pradesh the Company was honoured by the State Government with the ‘Best Telecom Service Provider’ Award for ‘Women Empowerment’.

  • Aaghaaz

    Rolled out in February 2016, Bharti Infratel’s initiative to empower women living in urban slums through skill-based employability is making rapid progress in India

    About a year back, Anita Munda used to work as a daily wage earner to support her family. Her dreams to pursue education could not take off due to her family’s financial condition. All efforts to find a stable job with reasonable income to support her family had failed till she came to know about Bharti Infratel’s Aaghaaz in Ranchi.

    Launched in February 2016, Aaghaaz is implemented in partnership with VSO India Trust. The initiative aims at creating livelihood opportunities for marginalised women living in urban slums through technical and interpersonal skill development across five cities in India – Patna, Raipur, Lucknow, Ranchi and Bhubaneswar.

    Anita enrolled with the project which is organised by the local by Bhartiya Kisan Sangh (BKS), local NGO (non-governmental organisation) partner of VSO India in the region. After finishing her training program, she was hired by Orchid Hospital as a security personnel with a monthly salary of Rs 7000 and lodging facility.

    “I was useless and helpless. Now I send money to my family on a monthly basis and feel confident of supporting the education of my younger siblings. Thanks to Bharti Infratel, Bhartiya Kisan Sangh and VSO India, my dream has come true. I urge more women to join this Programme to ensure a better livelihood for themselves.” - Anita Munda

    Since the project became operational, close to 200 women have been trained and more than 90 of them are employed with various organisations.

  • Giving wings to their dreams

    Bharti Airtel’s efforts to groom football talent among underprivileged children

    Bharti has traversed a long way from its humble beginnings of being a bicycle component manufacturer in 1976 to a much admired global business conglomerate with interests in telecom, insurance, real estate, agri and food, besides other ventures and strategic investments in India and abroad. This transformational journey has been made possible through the dynamic leadership of our entrepreneurial leaders and the professional expertise of our people. We call this combination the ‘P-E Balance’ or the ‘Professional-Entrepreneurial Balance’.

    At the foundation of all that we do is a very strong values framework that acts as a set of guiding principles for the organisation. Our core work values encompass:

    Thanks to Bharti Airtel, the Indian team for the event comprising of nine orphans and homeless boys travelled to Brazil considered by many as the ‘Mecca of Football’. Supporting the Indian team for the Street Child World Cup is yet another effort from Airtel to nurture young football talent over and above the extremely popular Airtel Rising Stars Programme, the under-16 soccer talent hunt across Africa and South Asia, which offers promising youngsters a lifetime opportunity to attend a week-long training camp at the famous Manchester United Soccer School.

  • Smart Colony

    Airtel Money is helping Darbhanga, Bihar’s little known colony go smart through cashless transactions

    When you travel to Darbhanga’s Babu Saheb Colony, you will be amazed to see the level of digitisation in day-to-day retail transactions. Cash has simply gone out of fashion. From the newspaper vendor and the local kirana store owner to the chemist shop and the cable TV service provider, everyone seems hooked to Airtel Money’s convenient ways. Utility bill payment counters in the locality have suddenly gone nearly empty. Change does appear a little dramatic even by the standards of India’s mega metropolitan centres.

    Flaunting the Airtel Money App on resident of the Colony and a Banker by profession says, “All my retail transactions now lie at my fingertips. Thanks to Airtel’s partnerships with the merchants in the locality, who accept payments over the Airtel Money platform, shopping has become such a seamless experience.”

    “Over and above the ease of transaction, customers using the service are also able to avail exclusive discounts and attractive offers”, Divayam added. In the 250 household strong colony, Airtel Money is today facilitating transactions worth nearly Rs 2,00,000 a month.

  • Technology boost to Ebola Control in Africa

    Airtel’s state-of-the-art network and wide geographical presence propped up Ebola control initiatives

    In August 2014, the World Health organisation (WHO) declared the current Ebola outbreak in West Africa, a Public Health Emergency of International Concern (PHEIC). Airtel Africa’s multi-pronged initiatives to strengthen governmental efforts to control the spread of the deadly virus have been widely appreciated across the affected region.

    In Sierra Leone*, the worst affected country, Airtel launched a large scale awareness campaign in schools reaching out to over 35,000 children about the preventive measures against Ebola. The Company launched a contact tracing programme in partnership with the Ministry of Health and United Nations Population Fund (UNFPA) as well. Airtel donated more than US$ 90,000 including a day’s salary of its employees towards Ebola control initiatives.

    In Ghana, Airtel has donated 70 hand-held infrared thermometers worth GH ¢ 25,000 to the Ministry of Health to support Government’s action to prevent Ebola. In other countries like Zambia and Republic of Congo, Airtel launched several awareness campaigns towards sensitising the public on the deadly virus.

    World Health organisation has recognised Airtel’s ‘Contact Tracing’ programme as the best practice to curb Ebola. (* In 2014, Airtel was operational in Sierra Leone. The Company’s business in the Country was acquired by Orange in 2016).

  • Beyond network connectivity

    Launched to power towers sites using renewable energy sources, Bharti Infratel’s RESCO model is making a big impact on the local communities by ensuring distribution of surplus power among them while benefitting the environment.

    If you are visiting Hardoi area near Lucknow, in Uttar Pradesh after a gap of a few years, the evenings will appear a little strange to you. Action in the local bazar continues even after nightfall—a big change from the times when everything used to shut down following sunset. Lack of power supply is no longer a worry as it used to be. It has been made possible because of Bharti Infratel’s RESCO (Renewable Energy Service Company) model, which was primarily launched to run telecom towers in areas with erratic or no power supply.

    In July 2012, Bharti Infratel launched RESCO in partnership with Omnigrid Micropower Company (OMC). Under the pact, OMC’s 17 micro power plants located at select locations generate power from renewable sources like solar to run telecom tower operations and distribute surplus power among local communities. Each micro power plant is capable of serving around 1500 households over and above its supply to the telecom towers in an environment friendly manner. Notably, powering just one tower with such clean energy results in an annual CO2 emission reduction of 40-50 metric tons.

    OMC delivers power at the doorstep of local people in the form of charged LED lanterns and charged battery units (locally known as ‘bijli boxes’) that supply electricity to charge phones, power fans and lighting systems. The LED lanterns run for about six-eight hours after being fully charged.

    Thanks to such an innovative power supply arrangement, children no longer struggle with kerosene lit conventional lanterns to complete their school homework. Shops and other establishments continue their business even after dark. The initiative has immensely benefitted households near these power plants. On one hand it has lowered the dependence on erratic grid supply and on the other, created a new power source in remote off grid locations.